Breadboard Appoints Industry Veteran Nemanja Jokanovic as Vice President of Sales

Strategic hire accelerates growth in AI-powered electronics supply chain automation market following EETech Group acquisition.

NEW YORK, NY -- August 7, 2025 -- Breadboard, the breakthrough AI-powered supply chain automation platform acquired by EETech Group, today announced the appointment of Nemanja Jokanovic as Vice President of Sales. Jokanovic brings over 15 years of enterprise software sales leadership experience to drive Breadboard's rapid expansion in the $21 billion global supply chain management software market.

Jokanovic brings extensive leadership experience from Altium and Sourceability, where he led multi-million-dollar sales strategies across semiconductor, electronics, EDA, and AI sectors. His proven track record includes growing enterprise business units by 65% and building the world's largest electronic component marketplace, making him uniquely positioned to accelerate Breadboard's expansion in the intelligent procurement space.

Proven Track Record in Electronics and Supply Chain Innovation

Most recently serving as Director of Strategic & Enterprise Accounts at Altium, Jokanovic led the company's Electronic Lifecycle Management (ELM) solution platform and successfully converted enterprise customers from top competitors like Cadence and Siemens. 

Previously, as Head of Digital Strategy at Sourceability Companies, Jokanovic built the largest electronic component marketplace in the industry, His deep expertise in electronics distribution, supply chain management, and digital transformation directly aligns with Breadboard's mission to revolutionize procurement through AI-powered automation.

"I'm incredibly excited to join Breadboard at this pivotal moment in the company's growth trajectory," said Nemanja Jokanovic, Vice President of Sales, Breadboard. "After over a decade scaling sales operations in electronics and supply chain tech, I've seen firsthand the inefficiencies of traditional procurement processes. Breadboard’s AI-powered platform is the future of sourcing, and combined with EETech’s reach, we have a unique opportunity to redefine supply chain management."

Strengthening Leadership for Accelerated Growth

"Nemanja's exceptional track record of scaling enterprise sales operations and his deep understanding of both the electronics supply chain and digital transformation make him the ideal leader for this critical role," said Martin Chatterton, CEO of EETech Group. "His success in growing Altium's enterprise division and building Sourceability's billion-dollar marketplace demonstrates exactly the kind of strategic vision and execution capabilities we need to capitalize on the massive market opportunity ahead of us. With his expertise in converting traditional procurement processes into intelligent, automated solutions, Nemanja will be instrumental in establishing Breadboard as the global standard for AI-powered supply chain management."

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About Breadboard

Founded in 2022 and based in New York, Breadboard specializes in automating the electronics supply chain through AI-powered sourcing and procurement solutions. The company's platform instantly analyzes bills of materials, identifies problematic components, suggests optimal alternatives, and automates supplier negotiations, facilitating real-time BOM analysis and optimized component allocation. Following its acquisition by EETech Group, Breadboard is accelerating its mission to create the industry's first integrated ecosystem spanning design communities and intelligent procurement.

About EETech Group

Founded in 2015 and headquartered in Boise, Idaho, EETech Group serves the global electronics community through comprehensive digital transformation solutions, market research, and data intelligence services across its network of engineering media brands reaching 8.7 million professionals worldwide.

Media Contact: Terra Gledhill
Email: terragledhill@eetech.com
Phone: (208) 429-6533