BOISE, IDAHO – August 5, 2025 – EETech Group, the electronics industry's leading digital transformation powerhouse, announced today its acquisition of Breadboard, the breakthrough AI-powered supply chain automation platform that's revolutionizing how electronics companies source components. The deal creates the industry's first integrated ecosystem spanning media, digital presence, research, design communities and intelligent procurement.
Breadboard's game-changing platform uses advanced AI to instantly analyze bills of materials, identify problematic components, suggest optimal alternatives, and automate supplier negotiations—capabilities that have already saved customers millions in procurement costs and weeks in sourcing time.
"We're not just acquiring a company—we're accelerating the future of electronics manufacturing," declared Martin Chatterton, CEO of EETech Group. "Breadboard's AI technology combined with our massive engineering community and industry relationships creates something unprecedented: a seamless path from innovative design to optimized procurement. This eliminates the traditional friction between 'what engineers want to build' and 'what companies can efficiently source.' The result? Faster innovation cycles, reduced costs, and dramatically shorter time-to-market for our customers."
Zachary Feuerstein, Co-founder of Breadboard, emphasized the strategic value: "This is a pivotal moment for Breadboard and for the future of the electronics manufacturing and supply chain. EETech brings the infrastructure, global distribution access, and operational discipline required to scale mission-critical platforms. Their track record in building trusted products for the industry makes them the perfect partner to help us deliver faster, more accurate, and more intelligent procurement. By combining our AI-native technology with their reach and experience, we are laying the foundation for a new era in how components are sourced, priced, and bought. This is not just evolution. This is the system reset the industry has needed for decades."
The timing is critical. Electronics manufacturers face unprecedented supply chain complexity, with component shortages, price volatility, and obsolescence threatening project timelines. Meanwhile, the global supply chain management software market reached $20.98 billion in 2024 and is projected to grow at 10.55-11.37% CAGR, driven by urgent demands for real-time visibility and AI-powered decision making.
Breadboard's platform addresses these pain points head-on, automatically flagging out-of-stock, overpriced, or obsolete components while suggesting verified alternatives from its comprehensive supplier network. The acquisition comes as Breadboard experiences significant market momentum, with early customers reporting over 80% reduction in quote turnaround times, 15% increase in win rates, and 15-20% cost savings on component procurement. With EETech's backing, the company is positioned to scale these benefits across Fortune 500 manufacturers and smaller companies alike.
The combined capabilities of EETech and Breadboard deliver what no competitor can match: immediate access to EETech's 2.5 million engineering professionals, deep supplier relationships across the global electronics ecosystem, and Breadboard's cutting-edge AI that learns from every procurement decision to become increasingly intelligent.
This creates a powerful network effect—the more engineers and companies use the platform, the smarter and more valuable it becomes for everyone. Large manufacturers get enterprise-grade reliability and support, while smaller companies access sophisticated sourcing capabilities previously available only to industry giants.
About the Companies
Founded in 2015 and headquartered in Boise, Idaho, EETech Group serves the global electronics community through comprehensive digital transformation solutions, market research, and data intelligence services across its network of engineering media brands.
Founded in 2022 and based in New York, Breadboard specializes in automating the electronics supply chain through AI-powered sourcing and procurement solutions, facilitating real-time BOM analysis and optimized component allocation.
Media Contact: EETech Media Relations
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